Governor Lucky Orimisan Aiyedatiwa has highlighted the growing economic and tourism potential of the Ondo Auto Rally, describing it as a strategic platform for attracting investment and showcasing the state.
Speaking at the 2026 edition of the event in Akure, the governor said the rally has moved beyond a recreational gathering to become a key contributor to the state’s visibility on the national stage.
He noted that the influx of participants and visitors from across Nigeria signals increasing confidence in Ondo as a destination for major events, adding that the government is leveraging the initiative to promote tourism and local enterprise.
Aiyedatiwa also pointed to the role of infrastructure development in supporting such events, stressing that improved road networks and public facilities are critical to sustaining growth in the sector.
The governor commended the collaboration between the Ondo State Investment and Marketing Development Agencyand Work and Play, noting that consistent partnerships have ensured the rally’s continuity and expansion.
In his remarks, Managing Director of Work and Play, Adeoye Ojuoko, said the organisation is intensifying efforts to transform Ondo into a motorsport and tourism hub.
He revealed plans to scale up local production of race cars and relocate operations to the state, a move expected to create jobs and deepen technical capacity.
Ojuoko added that discussions with Elizade University are aimed at building a knowledge and innovation base to support the growing motorsport industry.
He further disclosed that the rally concept, which originated in Ondo, is gaining traction in other parts of the country, particularly Lagos, with plans for larger events underway.
The involvement of partners such as Elizade Motors and contributions from stakeholders, including Femi Akarakiri, were also acknowledged as key to the initiative’s progress.
With rising participation and increased investment interest, the Ondo Auto Rally is emerging not just as a sporting event, but as a catalyst for economic growth and destination branding.